Branding & marketing creatives
Zest.
A brighter everyday
THE IDEA
Design with a clear intention.
A bright brand and campaign exploration for an imagined sparkling citrus drink. Zest is a study in creating a distinctive personality with a small, confident set of visual ingredients.
The design direction
Oversized lettering, citrus-inspired shapes and a warm color story make the concept recognizable at a glance. The product composition explores how the same identity can carry through packaging and launch campaign imagery.
What this concept explores
- Brand art direction
- Beverage can concept
- Launch campaign visual
- Marketing creative direction
Concept visuals were created with AI-assisted mockups to illustrate the design direction. These are not photographs of manufactured products or a record of a client engagement.
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