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Brand identity & logo design

Form.

Built on simplicity

Self-initiated concept

An exploration of what’s possible.
Not commissioned client work.

Form architecture concept identity featuring cream stationery, charcoal business cards and an architectural booklet

THE IDEA

Design with a clear intention.

A self-initiated branding concept for an imagined architecture studio. Form translates a precise, thoughtful approach to spaces into an equally considered visual identity.

The design direction

A geometric mark, strong typographic hierarchy and a neutral palette take their cues from architectural proportions. The identity is explored across stationery and an editorial booklet to show its flexibility in print.

What this concept explores

  • Logo concept
  • Visual identity system
  • Business card design
  • Stationery mockups

Concept visuals were created with AI-assisted mockups to illustrate the design direction. These are not photographs of manufactured products or a record of a client engagement.

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