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Labels & print design

Wild Earth.

Naturally grounded

Self-initiated concept

An exploration of what’s possible.
Not commissioned client work.

Wild Earth concept coffee pouches with forest green labels, botanical print details and matching cards

THE IDEA

Design with a clear intention.

A label and print concept for an imagined independent coffee brand. Wild Earth pairs an earthy material palette with a clear, versatile visual system.

The design direction

Kraft textures and botanical details create a grounded character, while the forest-green labels keep the range visually cohesive. Supporting hangtags and cards explore how the same design language extends beyond the coffee bag.

What this concept explores

  • Coffee label concept
  • Print art direction
  • Hangtag design
  • Supporting brand stationery

Concept visuals were created with AI-assisted mockups to illustrate the design direction. These are not photographs of manufactured products or a record of a client engagement.

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